Where the campaign hours actually go, and which of them a machine should be doing.
Brand, performance, content, and the agency leads who work with them.
The production line from brief to shipped asset — where it stalls, and which steps survive contact with automation.
Audience and competitor research with tools that cite their sources, so the output survives a review.
Weekly performance narrative assembled from your own numbers instead of hand-built decks.
What stays human: positioning, taste, the call on what is worth making at all.